front cover of Am I Making Myself Clear?
Am I Making Myself Clear?
A Scientist's Guide to Talking to the Public
Cornelia Dean
Harvard University Press, 2012

What we don’t know can hurt us—and does so every day. Climate change, health care policy, weapons of mass destruction, an aging infrastructure, stem cell research, endangered species, space exploration—all affect our lives as citizens and human beings in practical and profound ways. But unless we understand the science behind these issues, we cannot make reasonable decisions—and worse, we are susceptible to propaganda cloaked in scientific rhetoric.

To convey the facts, this book suggests, scientists must take a more active role in making their work accessible to the media, and thus to the public. In Am I Making Myself Clear? Cornelia Dean, a distinguished science editor and reporter, urges scientists to overcome their institutional reticence and let their voices be heard beyond the forum of scholarly publication. By offering useful hints for improving their interactions with policymakers, the public, and her fellow journalists, Dean aims to change the attitude of scientists who scorn the mass media as an arena where important work is too often misrepresented or hyped. Even more important, she seeks to convince them of the value and urgency of communicating to the public.

Am I Making Myself Clear? shows scientists how to speak to the public, handle the media, and describe their work to a lay audience on paper, online, and over the airwaves. It is a book that will improve the tone and content of debate over critical issues and will serve the interests of science and society.

[more]

front cover of Making Sense of Science
Making Sense of Science
Separating Substance from Spin
Cornelia Dean
Harvard University Press, 2017

A Los Angeles Times Book Prize Finalist

Most of us learn about science from media coverage, and anyone seeking factual information on climate change, vaccine safety, genetically modified foods, or the dangers of peanut allergies has to sift through an avalanche of bogus assertions, misinformation, and carefully packaged spin. Cornelia Dean draws on thirty years of experience as a science reporter at the New York Times to expose the tricks that handicap readers with little background in science. She reveals how activists, business spokespersons, religious leaders, and talk show hosts influence the way science is reported and describes the conflicts of interest that color research. At a time when facts are under daily assault, Making Sense of Science seeks to equip nonscientists with a set of critical tools to evaluate the claims and controversies that shape our lives.

Making Sense of Science explains how to decide who is an expert, how to understand data, what you need to do to read science and figure out whether someone is lying to you… If science leaves you with a headache trying to figure out what’s true, what it all means and who to trust, Dean’s book is a great place to start.”
Casper Star-Tribune

“Fascinating… Its mission is to help nonscientists evaluate scientific claims, with much attention paid to studies related to health.”
Seattle Times

“This engaging book offers non-scientists the tools to connect with and evaluate science, and for scientists it is a timely call to action for effective communication.”
Times Higher Education

[more]


Send via email Share on Facebook Share on Twitter